Guides
Straight answers about websites, web apps and what they cost
Written for Australian small-business owners and founders who want to understand a project before they pay for one. Each guide opens with the short answer, then explains what actually changes the number.
Costs & pricing
What websites, apps and custom software cost in Australia, and what actually changes the number.
- · 5 min read
How much does it cost to build an app in Australia in 2026?
What an app costs to build in Australia in 2026: web app vs native iOS and Android, what drives the price, the running costs, and how to shrink version one.Read the guide - · 4 min read
How much does it cost to build a SaaS product in Australia?
What it costs to build and run a SaaS product in Australia: the parts every subscription product needs, typical budgets, timelines and monthly running costs.Read the guide - · 5 min read
How much does custom software cost in Australia in 2026?
Real 2026 prices for custom software in Australia, what actually drives the number up or down, and how to compare two very different quotes properly.Read the guide - · 4 min read
What an MVP costs in Australia, and how to keep scope under control
What an MVP costs in Australia by scope, what drives the price, and the scoping method that keeps a fixed-price build from turning into an open-ended one.Read the guide - · 3 min read
How much does a website cost in Australia in 2026? A small-business guide
Realistic 2026 website prices for Australian small businesses: what changes a quote, ongoing costs, and how to compare freelancers, studios and agencies.Read the guide
Websites
Building, redesigning, hosting and launching a small-business website.
- · 7 min read
What does a Next.js website cost in Australia, and when is it the right choice?
What a Next.js website costs in Australia, where it beats WordPress and page builders, where it doesn't, and what to ask any developer before you sign.Read the guide - · 7 min read
What does website maintenance and hosting actually include in Australia?
What a website care plan in Australia should include, what hosting and maintenance cost separately, which parts to skip, and how to tell real work from a logo.Read the guide - · 7 min read
Should you redesign your website or fix the one you have?
When a Melbourne small business should redesign its website versus fix it, what a redesign costs, and how to migrate without losing the rankings you have.Read the guide - · 4 min read
Squarespace or Wix vs a custom website: which should an Australian small business choose?
When a Squarespace or Wix site is the right call for an Australian small business, when a custom-built website pays for itself, and the two-year cost of each.Read the guide - · 4 min read
Checklist: launching a small-business website that search engines and AI assistants can find
A 24-point launch checklist for a new Australian small-business website: what to set up so search engines and AI assistants can find, read and understand it.Read the guide - · 4 min read
Website vs web app: which does your business actually need?
A plain-English test for whether your business needs a website or a web app, what each costs in Australia, and the signs you've outgrown a brochure site.Read the guide
Web apps & software
Web apps, custom software, bookings, AI and integrations — and when off-the-shelf is enough.
- · 4 min read
Should your small business add an AI chatbot to its website?
When an AI chatbot on a small-business website earns its keep, what it costs to build and run, the risks of wrong answers, and how to launch one safely.Read the guide - · 4 min read
Online booking systems for small business: off-the-shelf or custom?
How to choose an online booking system for an Australian small business, when an off-the-shelf tool is enough, and what a custom booking system costs.Read the guide - · 7 min read
When should a small business replace its spreadsheets with an internal tool?
When a spreadsheet has become a system, what a custom quoting, booking or job-tracking tool costs in Australia, and how to keep the first version small.Read the guide - · 4 min read
Off-the-shelf software vs custom software: how an Australian small business should decide
How an Australian small business should choose between subscription software and a custom-built tool: real costs, payback maths and signs you've outgrown it.Read the guide - · 4 min read
Connecting your software to Xero, MYOB or Zoho Books: what's actually involved
What an accounting integration involves for an Australian small business: authentication, data mapping, GST, error handling, and what to ask a developer first.Read the guide
Getting found online
Showing up on Google and turning the people who find you into enquiries.
Melbourne businesses
Industry-specific advice for Melbourne tradies, cafés, clinics and local businesses.
- · 7 min read
What does an allied health clinic website in Melbourne need to get right?
What a physio, dental, psychology or podiatry website in Melbourne needs: online booking that works, privacy done properly, accessibility and AHPRA-safe copy.Read the guide - · 7 min read
What does a café or restaurant website in Melbourne need to fill tables?
What a Melbourne café or restaurant website needs: a text menu that loads on a phone, bookings without a commission, correct hours, a map, and what it costs.Read the guide - · 7 min read
What does a tradie's website need to actually bring in jobs in Melbourne?
What a plumber, electrician or builder's website in Melbourne needs to turn searches into calls: click-to-call, a lead form, real reviews and a job gallery.Read the guide
Hiring a developer
Choosing who builds it, what to ask them, and how to compare quotes.
- · 4 min read
How to choose a web developer: 12 questions to ask before you hire
The 12 questions to ask a web developer or studio before you hire, the red flags in their answers, and how to pick between a freelancer, studio or agency.Read the guide - · 3 min read
Fixed-price vs hourly software quotes: questions to ask any Australian developer
How fixed-price and hourly software quotes really work, when each is fair, and the eight questions that protect an Australian small business before signing.Read the guide
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